by Jason Jaquays-Tarbox
Recently, The Lancet Global Health Journal, a resource intended for the education of health professionals, published a study; Worldwide trends in insufficient physical activity from 2001 to 2016: a pooled analysis of 358 population-based surveys with 1·9 million participants.
A key finding in this study, and certainly the finding that interests us most, is that 25% of adults do not get adequate exercise. With sedentary lifestyles being one of the leading contributing factors to non-communicable diseases, this study indicates that one out of every four adults is, knowingly or not, putting themselves at risk for heart disease, type 2 diabetes, high blood pressure, anxiety, depression, certain types of cancer and more according to John Hopkins Medicine.
The World Health Organization researchers involved in this study defined “adequate exercise” as 75 minutes of vigorous exercise or 150 minutes of moderate exercise.
As you might expect, the study suggests that wealthier parts of the globe fall lower on the spectrum of activity than poorer nations, this suggests that the nature of sedentary jobs and advanced transportation options in those more economically prosperous nations simply requires less physical activity than their less-advantaged counterparts.
Mark Clary, a Program Director for Elevate Fitness in Liverpool, NY says that in his 30-plus years in the fitness industry he’s seen a significant shift in the factors that motivate someone to join a health club. “Twenty years ago it was a recreational activity that brought people into health clubs, today its survival. People are trying to get off of expensive medications or to increase their health because they know they’ll have to work later in life. It’s really about training for life instead of training for a sport or to lose weight. It’s about being fit to survive.”
Because of this shift, more people are looking to full service, multi-feature clubs as opposed to short-term programs and single-focus clubs. “Because people know they’re making a lifestyle change and not starting a short-term program, they’re looking for clubs with more amenities and more services – knowing that this will keep them interested, engaged and active longer than short-term solutions,” says Gil Stedman, GM Elevate Fitness, Liverpool.
Gil goes on to explain that what’s kept Elevate popular over the years (or at least the last year, and as Gold’s Gym before that, and Sundown before that) is that members can experience a number of different activities and, when they start to lose interest in one, they can find something else to keep them active and motivated without having to go through the hassle of finding their next source of activity.
Footage of Elevate Fitness Clubs (you can see Dewitt’s video here and Liverpool’s video here) shows a wide variety of options and offerings from within. From fitness machines to free weights, swimming pools to group fitness, tennis, and racquetball, personal training, spin classes, yoga, and Zumba … well, you get the point.
With memberships starting as low as $19.95 per month, you really can’t afford NOT to get active and start getting meeting the weekly activity guidelines set forth by the World Health Organization. “It’s less than the cost of a daily cup of coffee, and what you’re getting in return is so much more. In larger cities like Boston or New York, people pay close to $200 a month for the amenities that we offer at Elevate. Most people don’t realize how much value you get from an Elevate Membership.”
He might just be right, Stedman says that incentive programs (Elevate offers a free perks and loyalty program that rewards its members for just showing up, in addition to a list of other activities, points are earned and then redeemed for merchandise, discounts, etc.) and technology (state-of-the-art heart rate monitoring programs and 3D body imaging and scanning technologies) make it possible for the staff at Elevate to create highly-effective, custom programs for its members, while keeping them motivated to achieve their goals.
Regardless of the many benefits, “the challenge lies,” Stedman states, “in educating the public to understand how important it is to meet the physical activity guidelines. Stedman and Clary are up for the challenge. “There’s a lot of satisfaction in helping people survive,” says Clary.
To see for yourself what Elevate Fitness is doing to make Central New York a healthier and happier community, try their no-obligation 7-Day VIP Membership by filling out the form below. Also, get a complimentary 3D Body Imaging Scan session by mentioning this article!