When we talk about reaching your weight goals, we talk a lot about gyms and fitness clubs. This is because we believe in them completely and totally. We would never be able to make weight loss a priority in life if we weren’t surrounded by it on a regular basis.
We like to have access to more equipment than we’d ever need because we know we’ll never get bored and there will always be new frontiers for us to explore in our fitness and weight loss journeys. We like to be surrounded by people who are like-minded and also working toward their fitness goals because that motivates us. They say you are who you surround yourself with, so going to the gym means we’re surrounding ourselves with people who make fitness a priority – and that’s who we want to be.
With this in mind, we’d like to talk about one of the barriers that stop people from taking action by joining a gym to begin their weight loss journey. That barrier is VALUE.
We make decisions based on value on a daily basis. You want a coffee, so you stop at the coffee shop. You look at the menu board and you ask yourself the following questions:
Do they have the kind of coffee I like to drink?
How much are they charging for the coffee I like to drink?
Do I want to spend that much money on coffee?
It seems like we should be able to do the same for fitness and weight loss. In fact, this should be easy because we’ve already answered some of the questions, right? (See blog posts from the past two days.) WRONG.
Can this product/program/gym help me achieve my fitness goal?
How much does this product/program/gym membership cost?
Do I want to spend that much money on reaching my goal?
The reason this scenario doesn’t play out is that in the first example, you know you’re going to get a cup of coffee. It might be bad coffee, it might not be the roast you prefer, it might be warmer than you like or not as warm as you like it, but it will almost assuredly be coffee.
What you don’t know when you invest x dollars into your fitness product/program/gym membership that you’ll get [insert the desired result here]. And that’s why it’s so hard for us to justify the cost of fitness.
But that’s not even all that makes it hard.
When you’re buying coffee it’s almost exclusively money that is the cost. When it comes to your fitness there’s the financial investment if you’re buying a program or joining a gym (or maybe it’s buying sneakers or investing in a food journal) and then there’s the investment of your time and energy!
So let’s fix this so that we can justify the cost of getting fit, shall we?
In a typical situation, the ideal cost/value scenario would look like this:
COST = VALUE
COST < VALUE
It’s in these circumstances that we can justify the expense of whatever it is that we’re considering. We can’t justify the expense when the equation looks like this:
COST > VALUE
And what’s worse is that when we can’t actually quantify the cost or the value, then the equation doesn’t even help us make the decision. BUT if we can agree that the above assumptions about cost and value are true, then we should be able to determine what we’re willing to invest in our fitness by going back to Chapter One and looking at our WHAT and our WHY and answering two questions:
What is the VALUE we can associate with reaching our WHAT (this will likely be a variation or quantification of our WHY) and,
What is the COST associated with achieving our goal?
Some examples of the value you might associate with getting fit include:
Weight loss and/or control
Reduced risk of certain types of disease and illness
Increased sex drive
Slowed or decreased signs of aging
Increased immune function
But let’s assume that you think in more financial terms, after all – people generally struggle most with the financial cost of getting fit when making the initial commitment to getting fit. So let’s look at what the possible financial value is in reaching your fitness goals.
In 2016 a study was published in the Journal of the American Heart Association resulting from the survey of over 26,000 people, which indicated that exercise saves the average person $2,500 per year in reduced medical costs. Not only can you save over 2K a year, but a program as simple as 30-minutes of walking, 5 days a week was enough to achieve a significant reduction in annual medical costs. (Read it here.)
Now, if you can take your list of non-financial value and place a dollar value on that – go for it! What is your own, unique, personal value in getting fit?
Once we’ve determined our VALUE, financial and otherwise, we need to take a look at the cost. This is where it’s very easy to see the financial impact: how much will that program/product/membership COST you?
And maybe you want to factor in the cost of your time – that’s fair. But keep in mind, the increase you’re likely to see in your energy and productivity from getting fit are likely to offset the time you invest. In other words, you’re likely to get more time OUT of your fitness journey than you put INTO it.
Consider your value. Consider your cost. What does YOUR equation look like?
TIP: Like any other investment you’re considering it’s always wise to start with a budget. How much are you willing to spend? In this case, factor in both how much money you’re willing to spend as well as how much time you’re willing to spend. Now, with a working budget, you can find a program/product/membership that works for you!
Want to find out how Elevate can provide you value that far exceeds the cost? Give us a try for FREE!